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From HypePoint to Point

In 2020, Hype Point opens its first store in Laurier Quebec. The company quickly became one of the references in terms of sneakers and streetwear in the big city. It is by being immersed in this culture that the company will make the decision to transfer its history and its vision to the reality of its loyal customers, and this with more than just a simple piece of clothing like the others. It is therefore in 2022 that the company will launch its own house brand called Point.

Assignment

Thoughtful, minimalist, accessible, visionary, but also avant-garde, Point aims to offer culture a new way to express its belonging to the Quebec streetwear community.